Case Study: Bird Gard

About the client:

Bird Gard are the market leaders in humane bird and pest control. They have developed a range of sophisticated ultrasonic & sonic products that cater for almost every industry.

Their products can cover large areas creating a sonic fence that suits applications in agriculture, wine grape growing, marinas, industrial buildings & airfields.

Bird Gard have a customer base of over 3000 companies including universities, the military, crop growers & airports.

Project Objectives:

Budget:

Web site development:
Research, Planning, Design, Build: $8,000

Search Engine Marketing:
Initial Search Engine Marketing campaign setup: $2,000
Continuing monthly spend: $600

Project Overview:

Vitalized Australia were asked to review every aspect of their online presence. We started with a detailed consultation with the client to gain insight into their current customer base to help with the overall strategy. Vitalized Australia then researched the online marketplace including Bird Gard's competitors to created a proposal based on the market research.

The research formed the foundation for the new navigation structure, layout and design of the web site. The web site increased the number of sales leads by the use of call-to-action on every page, intuitive navigation & concise information about the products.

Search Engine Marketing (SEM) is an important part of this on-going project. A highly successful Pay-Per-Click advertising campaign has been setup and continues to produce new sales leads every day!  Currently a sustained back-link campaign is increasing the Page Rank and Search Engine position for the lucrative keywords used in this campaign.

A powerful Search Engine friendly Content Management System (CMS) forms the backbone of the web site which empowers Bird Gard to create new content, update text and images & manage every aspect of their new web site.

Technologies Used:

Client side: XHTML, CSS, XML, AJAX, Flash, Flash Video
Server side: MySQL, PHP5
Vitalized Australia's Content Management System (CMS) Framework

A word from the client:

"The web site design was innovative and clearly in advanced of our competitors.

Within three months we had a dramatic increase in enquiries from a broader customer base due to a vastly increased search engine saturation.

We continue enjoying a productive ongoing relationship with Vitalized Australia and look forward to more even sales in the future!"

Andi Flower - Director of Bird Gard


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