Case Study: Crealy Adventure Theme Parks

About the project:

Crealy Adventure Theme Parks launched their new web site for two theme parks in the first week of February 2008.  Vitalized Australia re-designed the web site in order to properly enable online visitors to experience the fun and excitement of the Crealy Adventure Theme Parks and adequately sell the Crealy brand.

Crealy Adventure Theme Parks are the most successful tourist attractions in the south west United Kingdom and required a web site that was able to sell the brand.

"Vitalized are integral to our web site optimisation and we have been working together since 2004. Vitalized are involved throughout all web designs and redesigns. Vitalized's work with us is ongoing in order to retain our top positions and enable the Maximum Fun Guaranteed brand (Crealy Great Adventure Parks) to retain to rankings in Search Engines. Whether based in the UK or Australia, Vitalized do a great job for us."
Angela Wright MBE
Managing Director, Maximum Fun Ltd

Within the first few weeks of the new web site being active, online visitors  increased, stayed on the web site for longer and online ticket sales increased.

Vitalized Australia took charge of the project planning, design brief creation, web site navigation and structure, design and template development (including Flash). The project was overseen by E-Strategy who helped create an easily navigable and user friendly web site designed for all age groups which has already proved to be a great success, enabling online visitors to experience the fun and excitement of Crealy.

Vitalized Australia designed 14 web site templates that were integrated into Crealy’s Content Management System (CMS). All the web site templates are Search Engine Optimised and comply with all the strict UK accessibility laws.

Project Objectives:

Technologies Used:

XHTML, CSS, Flash animation

Website:

Crealy Adventure Parks


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